Our resident SEO & UX expert, Zoey, stays abreast of SEO changes and maximizes the visibility of our clients’ websites. She is passionate about optimizing sites both at a surface level and deep in the nitty-gritty technical side. Whether you have an existing website or we are building you one from scratch, our SEO services will help you get seen by the right people.
Our SEO strategy works on all three pillars:
- On-page – We embed high–performing keywords in natural ways throughout your website through content optimization and, when needed, a monthly blog.
- Off-page – We will use social media and backlink opportunities to pull attention to your website from external sources. This includes optimizing your Google and Bing business profiles.
- Technical – This is where the hidden magic happens. We’ll optimize every file on your website’s backend, root out any issues holding you back, and ensure everything is running efficiently for user experience and SEO.
Although testing tools will pick up technical adjustments straight away, SEO takes time to work at full capcity. It is a proven way to boost your website traffic, and if done correctly, will help you add value for your potential customers as well as pleasing the algorithms. Whether you want us to do some initial optimization or are interested in an ongoing package, we will work with you to give you the visibility you need.
How we make SEO work for you
Every business is unique. We know that your experiences, how established you are, which sector you’re in and plenty of other aspects can drastically shift your needs, and that’s before you set your budget. We can scale our services up or down to suit your needs and ensure it fits seamlessly with your business both now and in the future.
Other resources you may be interested in:
SEO Monthly Package Case Study
Our Online Presence Review Service
Ready to explore SEO for your business?
Zoey is an accomplished SEO & UX specialist, with a certification in technical SEO from MarketingSyrup Academy. Her methods are effective for service and product-based businesses and she has a proven track record for both SEO fixes and opportunities.
More about the 3 pillars of SEO
Technical SEO
Why It Matters: Technical SEO is the foundation of a successful SEO strategy. It ensures that search engines can effectively crawl and index your website, which is essential for improving visibility in search results. Without a solid technical foundation, other SEO efforts may not yield the desired results.
Activities Involved:
- Website Speed Optimization: Enhancing site speed through image compression and caching to improve user experience and search engine rankings.
- Mobile-Friendliness: Ensuring the website is responsive and accessible on all devices to cater to the growing number of mobile users.
- URL Structure and Canonicalization: Implementing a clean URL structure and proper canonicalization to prevent duplicate content issues and improve crawlability.
- Structured Data Implementation: Using structured data to enable rich snippets, which can enhance search result listings and click-through rates.
- Appropriate Sitemap and Robots.txt File: Ensuring a clean and accurate sitemap is uploaded with indexing and crawling appropriate to the website usage. In layman’s terms, making sure search engines and people can see what they should and nothing they shouldn’t!
On-Page SEO
Why It Matters: On-page SEO is critical for optimizing individual web pages to rank higher and attract more relevant traffic. It focuses on aligning content with user search intent and targeted keywords, which is essential for meeting user needs and improving search engine rankings. If you don’t have things that people want to view or things that search engines want to rank, you won’t get seen.
Activities Involved:
- Keyword Research and Optimization: Identifying and integrating relevant keywords into content to match user queries and improve search visibility.
- Content Creation: Developing high-quality, relevant content that provides value to users and encourages engagement. For information about our blogging services and how they can help, click here.
- Meta Tags Optimization: Crafting compelling meta titles and descriptions to improve click-through rates from search engine results pages.
- Internal Linking Structure: Enhancing internal links to improve site navigation, user experience, and crawlability by search engines. The key here is to enhance user experience. Large levels of irrelevant or unhelpful linking will harm your visibility, not enhance it.
Off-Page SEO
Why It Matters: Off-page SEO is essential for building the authority and credibility of your website. It involves external factors that influence your site’s reputation, relevance, and trustworthiness, which are crucial for ranking well in search engines and projecting yourself as an industry leader.
. Activities Involved:
- Link Building: Acquiring high-quality, genuine backlinks through outreach and content promotion to boost site authority and search rankings. Blackhat SEOs frequently acquire spam links in a bid to show backlinks climbing, but this harms your reputation and acts again you in SEO. It is a short term strategy and one we avoid.
- Social Media Engagement: Leveraging social media platforms to increase brand visibility and drive traffic to your website. Your website should be your central hub online, but social media should generate a significant amount of your traffic.
- Influencer Collaborations: Partnering with influencers to enhance brand credibility and reach a wider audience. Before you think of the Kardashians and groan, we’re talking micro-influencers and brand amabassadors. These options are much more affordable and incredibly effective, regardless of your industry.
- Online Reputation Management: Monitoring and managing your online presence to maintain a positive brand image and trustworthiness. Google reviews, Trustpilot, business directories, and more can all play a valuable part in off-page SEO strategy.
